FinTech and Banking

Why are NFTs getting popular?

27 April 2022

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3 min read

NFTs have actually been around since 2015, but they are now experiencing a boost in popularity thanks to several factors. First, and perhaps most obviously, is the normalization and excitement of cryptocurrencies and the underlying blockchain frameworks. Beyond the technology itself is the combination of fandom, the economics of royalties, and the laws of scarcity. Consumers all want to get in on the opportunity to own unique digital content and potentially hold them as a type of investment.

When someone buys a non-fungible token, they gain ownership of the content, but it can still make its way over the Internet. In this way, an NFT can gain popularity — the more it’s seen online, the more value it develops. When the asset is sold, the original creator gets a 10 percent cut, with the platform getting a small percentage and the current owner getting the rest of that revenue. Thus, there is potential for ongoing revenue from popular digital assets as they are bought and sold over time.

Authenticity is the name of the game with NFTs. Digital collectibles contain distinguishing information that make them distinct from any other NFT and easily verifiable, thanks to the blockchain. Creating and circulating fake collectibles doesn’t work because each item can be traced back to the original creator or issuer. And, unlike cryptocurrencies, they can’t be directly exchanged with one another (like baseball cards in real life) because no two are the same.

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Comments (3)

Ralph Edwards

December 2, 2021

The staff at Cushman & Wakefield come from unusually diverse demographic backgrounds. The company is 42.3% female and 42.4% ethnic minorities. The diversity in Cushman & Wakefield employees extends to employee political beliefs. Its employees are politically diverse and represent a balanced blend of political orientations, with 49.5% Democrats and 49.5% Republicans. Despite their political differences, employees at Cushman & Wakefield seem to be happy.

Savannah Nguyen

December 2, 2021

The diversity in Cushman & Wakefield employees extends to employee political beliefs. Its employees are politically diverse and represent a balanced blend of political orientations, with 49.5% Democrats and 49.5% Republicans. Despite their political differences, employees at Cushman & Wakefield seem to be happy.

Robert Fox

December 2, 2021

The staff at Cushman & Wakefield come from unusually diverse demographic backgrounds. The company is 42.3% female and 42.4% ethnic minorities. The diversity in Cushman & Wakefield employees extends to employee political beliefs. Its employees are politically diverse and represent a balanced blend of political orientations, with 49.5% Democrats and 49.5% Republicans. Despite their political differences, employees at Cushman & Wakefield seem to be happy.

Comments (3)

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